Sandra Lockard

Background

About Sandra Lockard

Small business owner and Executive Chef, in charge of operation and marketing of Taza Bistro Mediterranean Fusion Restaurant and Catering • Created, designed and built food menu and pricing • Oversee and manage kitchen staff • Respond to customer inquiries • Create pricing quotes for catering jobs to include menu and services • Conduct outbounds sales calls to potential customers • Built and manage current business website TazaDelice.com • Build awareness and customer base with marketing tools to include social media posts, SMS campaigns, direct mail, email campaigns, web blogs Digital and Content Marketing Expert. Leader. Project Manager. Negotiator. Motivator • Multi-channel strategic marketing development & creation: I excel at executing marketing concepts for email marketing, social media, eCommerce, podcasts, website content with SEO best practices • Lead by example: I roll up my sleeves and do whatever it takes to get the project off the ground from writing marketing content, to giving graphic design direction, to negotiating contracts, to implementing marketing plans. I collaborate with subject matter experts from customer service, sales, graphic design, content, production, web development and report to the CEO • Laser focused on ROI. I drive results every day by focusing on growing leads and nurturing customer retention • Excel at recruiting and training passionate staff My current accomplishments include: Marketing • Email marketing campaign management • Inter-departmental marketing collaboration efforts with subject matter experts • Multi-channel brand awareness campaigns • Market Research & ROI Analysis • Event planning and execution • Yearly budget development & implementation • Customer Relation Management (CRM) experience • Management of web, digital & SEO campaigns • Implementation of social media campaigns • Creative design experience • Advertising agency experience Professional • Diverse skill set of strategic, creative, and analytical skills, and the ability to effectively communicate and sell ideas from all three perspectives • Leadership & staff supervision skills • Strong written and communication skills • Training skills via webinars and presentations • Negotiation skills • Resourceful, enthusiastic, organized, troubleshooting ability • Adaptable to working under pressure and tight deadlines • Time-management and multi-tasking skills