Sandra Loo

Background

About Sandra Loo

Throughout my career I have had the opportunity to flex and challenge my creative and strategic abilities across an unusually wide range of roles in Marketing – from brand management, to consumer research and insights, data analytics, media strategy, and omni-channel marketing. My experience has been rooted in Fortune 500 CPG and entertainment companies where I have had the privilege of helping sustain and grow global and local brands of varying degrees of maturity. I currently lead a team that has oversight of data analytics, consumer research, media and digital strategy, eCommerce, retail media, shopper marketing, and marketing operations including agency partnerships. In such a rapidly evolving consumer landscape, it’s exhilarating to be at the forefront - supporting businesses by uncovering sharp consumer insights, helping translate them into compelling commercial plans and consumer experiences, and constructing the right testing and measurement approaches to optimize both long and short-term business impact…plus we have a lot of fun along the way! I thrive in agile environments, love to create black and white out of grey, and am constantly thinking of new paths to forge to generate more meaningful insights and organizational capability. While uncovering sharp insights relies on integrating complex data and research sources, I have a keen ability to distill information into clear and simple narratives, and to coach others to deliver the same level of concise storytelling to influence business direction.