Sandra Murphy

Background

About Sandra Murphy

At Princeton Properties LLC, I channel my passion for Digital Marketing into driving brand awareness and engagement. With nearly a decade of experience in the fields of Marketing, Public Relations, and SEO Copywriting, I've honed my skills in everything from market research and event planning to comprehensive social media campaigns and in-depth Google analytics. I find immense joy in leading the social media team at Princeton Properties. It's a role that not only allows me to express my creativity but also to mentor and inspire my team. Every day presents a new challenge and opportunity to make a meaningful impact through innovative social media strategies. I take great pride in my team's accomplishments and am driven by a management style characterized by a strong emphasis on autonomy and resource provision. This fosters a culture where ideas can flourish from all levels within my team. I value understanding the 'why' behind every marketing effort, ensuring that all initiatives are purpose-driven and aligned with strategic goals. My approach not only sets clear, measurable objectives for my team but also aligns with my belief that social media, and mixed is the future of marketing—a field that demands continuous adaptation and nurturing. I'm currently expanding my expertise by pursuing an MBA and a Marketing graduate certificate at Champlain College. My educational background includes a Bachelor's in Public Relations and Professional Writing from Champlain College, as well as studies at Al Akhawayn University in Morocco, where I delved into women's studies and sociology – areas that greatly enriched my perspective. One of my proudest professional assets is my diverse toolkit, which includes brand building, graphic design, video editing, web design and development, photography, and proficiency in a wide array of tools, including Adobe Premier, Illustrator, Indesign, WordPress, Microsoft Suites, and Canva. This ensures that my digital content is always at the cutting edge. I firmly believe that the core of marketing is rooted in psychology. It's empathy, humor, and relatability that cement lasting consumer relationships. As I look to the future, I dream of gracing stages as a Keynote Speaker, exploring innovative online marketing techniques, and constantly evolving with the latest technological advancements in our industry.