Sandra Raposo

Background

About Sandra Raposo

Possessing strong product development experience garnered across small innovative businesses, my career to-date has equipped me with an astute working knowledge of product life cycle, branding, and logistics. With 10+ years engaged in developing and launching innovative and exciting products, my expertise spans product life-cycle, brand development, and logistics. My day-to-day involves; Assessing potential product demand Collaborating on design proposals Overseeing production Establishing optimal pricing Coordinating market positioning Ensuring exceptional product quality Distribution scheduling Identifying client expectations. Starting my career in retail, I was recruited by a customer (client-facing-interactions was one of my favorite aspects of retail) to come on board as their sales executive. I was a key player in catapulting many products into market leaders, employing aggressive merchandising strategies. Next up, I was headhunted by an Executive in this company to join him in a new venture as a Product Development Manager. Start-ups offer the thrilling opportunity to be part of an all-hands-on-deck environment, a true testament to team effort! My role involves sourcing and developing products from initiation through distribution. I drive optimal production and logistics scheduling to meet product demands, order fulfillment, cost controls, target inventory levels, and quality goals. WHAT I’VE BEEN UP TO LATELY I drive the life cycle of 15-20 new beauty and toy products annually. Developed the roadmap for a highly successfully ($25M+ over five years) transition into a new industry. Additionally, I manage the launch of 20-40 products yearly across international markets. I am on LinkedIn to make new professional connections and strengthen existing business relationships, please reach out and connect.