Sandra Stapleton

Background

About Sandra Stapleton

A results-driven Sales and Business Development Leader with a proven track record of scaling high-performing Outbound SDR teams and delivering strong growth across EMEA and US markets. I’m passionate about unlocking potential—whether that’s through coaching individuals into successful sales careers, driving strategic outbound campaigns, or creating cultures that thrive on collaboration, accountability, and innovation. My leadership style blends strategic thinking with a hands-on, people-first approach, and I'm energised by building processes that drive real business impact. I bring energy, focus, and creativity to every project—whether it's refining outbound motion, aligning KPIs to outcomes, or leading cross-functional campaigns that move the needle. Key strengths- Leadership in complex, high-growth markets with a focus on performance, motivation, and culture - Coaching SDR/BDR teams to exceed targets and progress into sales roles - Campaign strategy and execution across the full lifecycle - Strong operational focus—streamlining processes to drive efficiency and scale - OKR and KPI-led planning and forecasting to consistently exceed goals Tech toolkit: Salesforce, Sales Navigator, MEDDICC, Gong, Outreach, Kaia, ZoomInfo, Oracle CRM, HubSpot, Salesloft, LeadIQ, Apollo