Sandra Vandermerwe
Extraordinary Professor Specialising in Customer Centric Transformation in a Digital Era at Gibs Business School Gordon Institute Of Business Science
Based in City of Cape Town, South Africa
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Seniority
Staff
Department
Other
Location
City of Cape Town
Industry
Higher Education
Company size
756
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s•••••••@gibs.co.za
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Background
About Sandra Vandermerwe
Invented:"market spaces" the "customer activity cycle (the foundations for customer…
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