Sandra Wasif

Background

About Sandra Wasif

Work Experience2022 - PresentCommunication & Content Marketing Manager - RegionalL'Occitane, L'Occitane Cafe, L'Occitane Catering, Elemis, ErborianBuilding the content strategy for all brands in line with the tone of voice, and price positioningLocalizing content to fit the audience in the region with the focus being in Saudi ArabiaSocial trends and engaging content related to mainly the Saudi audiencePR strategy and direction in line with L'Occitane Brand DNAOversee the social media platforms reflecting brand tone of voice and trendy content and challengesOrganize photoshoots for monthly campaigns2020 - 2022Regional Brand & Trade Marketing ManagerL’Occitane / Chalhoub Group RetailLeading the supervision of the Trade Marketers' business plan and ensured the implementation of the localized brand marketing strategy in the Middle East region.Managing all product launches and brand activations that delivered on the sales objectives across the portfolio.Developing guidelines and KPI's that align all markets on the business objectives and opportunities.Conceptual creation of strategic marketing campaigns regionallyMonitoring sales regionally by guiding campaigns for countriesBuilding and mentored a diverse team of 7 across the region that enforced the adaptation of local campaigns.Setting localized regional guidelines for Sponsorships and events across the portfolio.Leading the strategy adaptation with all local and global agencies across all practices (PR, Media, Digital & Social).Introduced the gift with purchase locally and customized gifts based on consumer behavior to increase the "Average Transaction value.''Developing strategy based on consumer research resultsControlled L’Occitane A&P budget including issuing PO’s, processing payments & tracking expenses 2017 - 2019 Regional Senior Marketing ExecutiveL’Occitane / Chalhoub Group RetailInvolvement in strategic marketing campaigns regionallySet regional guidelines for countries for sponsorships and eventsManaged social media campaigns, media buying strategy, community management through digital agencyManaged PR agency in line with brand direction Project management for mall animations and podiumsAd-hoc campaigns for CRM based on store performance and brand requirements Handled advertising, online and offline through paid media & traditional