Sandro Binelli

Background

About Sandro Binelli

The fil rouge that has guided me for over thirty years is my unwavering passion for automobiles—an interest I regard not merely as a personal enthusiasm but as a profound cultural value. This passion is fused with a drive to innovate, to continually explore uncharted territory in the automotive heritage sector. My main focus is AUTOMOTIVE MASTERPIECES, the research institute I founded and coordinate. It’s devoted to meticulous historical research and documentation of classic automobiles. This includes dedicated websites and a unique editorial concept: the “chassis books.” These volumes document every car in those historic races. I also create monographs on exceptionally rare vehicles. A recent milestone is the collaboration with RINA, which certifies the authenticity of our research. We’ve also developed an algorithm to assess a car’s cultural value. Future Vision I'm the Thinker Founder of MOTORSTORY® an international edutainment museum hub dedicated to the automobile: a vibrant and iconic place where education, culture, entertainment, and experience come together in a multidisciplinary system designed to celebrate the automobile as a cultural and heritage asset, telling its story to the broader public. The hub features museums with permanent collections, large spaces for temporary exhibitions, vaults, event venues, showrooms, a research institute, archives, a library, restaurants, and a hotel. It is an active platform where the world’s automotive heritage is preserved, enhanced, narrated, and capitalized upon in an innovative, sustainable, and engaging way. This patented format is designed to be replicated on an international scale and is intended to expand across multiple continents. It is tailored to meet the needs of automotive brands, collectors, investors, cultural institutions, and a global audience. It is a truly innovative project that I cannot wait to reveal in detail. Roots and Career Milestones I began in 1993, at 18, organizing events for marques such as the Touring and Zagato Registers. My role evolved into strategic consulting based on historical expertise, supporting exhibitions and brand marketing. From 2008 to 2012, I led Mille Miglia ATI, involving ten car manufacturers and curating hundreds of historic vehicles. Since 2010, I’ve organized international concours under “uniques special ones”, a registered trademark, in Florence and St. Petersburg. And here I am. My past informs my present, and my present fuels a future where the automobile is preserved, celebrated, and understood not just as a machine—but as a cultural legacy.