Sandro Morales

Background

About Sandro Morales

I’m driven by a deep curiosity about why people choose, trust, and connect with brands. Trained in advertising and digital marketing, I focus on strategically understanding people’s motivations, doubts, and needs to craft persuasive B2B and B2C strategies that drive effective and successful marketing. With background in paid media, social media, strategy, and performance, I’ve led and optimized digital campaigns for various brands, boosting conversion rates by up to 64% and achieving ROAS of up to 10x. Some of the brands I’ve worked with include Prysmian Central America and the Caribbean, ArcelorMittal, Hero MotoCorp, Colcafé, SINAES, and the Costa Rica Institute of Technology, among others, across sectors like real estate, retail, and gastronomy. I'm professionally certified in digital marketing by Meta and Google, which validates my expertise in using these platforms to deliver results through a strategic vision, creative execution, and data-driven performance analysis.