Sandy Callwood

Background

About Sandy Callwood

Every brand has the power to evoke a unique reaction in the minds of consumers. Apple is innovation, Starbucks is customization. What about your brand? What images, thoughts, feelings and words do people associate with your business - if they even think about you at all? My goal, as an award-winning marketing, advertising and public relations professional, is to make it my business to grow your business. Over the past 15 years, I have contributed solid marketing strategies and innovative solutions to corporations, helping to effectively lead consumers along the path to purchase and convert trade prospects into sales wins. Gallup StrengthsFinder defines my top five character traits as Strategic, Analytical, Futuristic, Focus and Input. I have learned how to leverage these strengths towards cultivating goal-oriented partnerships, identifying opportunities to influence consumer engagement with brands and developing marketing plans positioned to drive volume growth for products. Over the next several years, I hope to continue my passion within the field of marketing by diving deeper into ways marketing can improve the overall customer experience. My name is Sandy Callwood, and I help companies build a better brand experience and dynamically change the way consumers view their brand - for the better. Brand Strategy | Workflow Efficiency | Product Marketing Innovation