Sandy Leung

Background

About Sandy Leung

Originally from Brooklyn, I'm an ambitious and determined self-starter who ventured out to Silicon Valley on a one-way plane ticket for 3 months to pursue the dream of launching an online gaming advertising network with the CEO/Founder. After succeeding in my initial goal and 10 years later, I've declared San Francisco my home. I have been given the opportunity to work for some exciting companies from early stage start-ups to established international corporations. I'm also the founder, journalist and photographer of SandyByTheBay.com. This is a San Francisco Bay Area website that focuses on stories and interviews about food, theatre and live events. I have over 10 years of experience in digital marketing, social media and business development within the online technology and gaming industries. This experience includes working on online marketing campaigns for game titles (Scrabble, Mafia Wars, Big Fish Casino, Heart of Vegas, Monopoly Slots, Wartune, Diner Dash) for online, PC, Facebook and mobile game companies including Electronic Arts, Zynga, ChangYou/Sohu, Big Fish Games & Product Madness. Other companies I’ve worked for include Chowhound.com/CBS Interactive and Goodwill Industries. I am a detail-oriented marketer who has both a creative and analytical approach to problem solving in an out-of-box-way. I am excellent at tracking key metrics, analyzing and visualizing data, gathering insights and creating in-depth data analysis reports. I have optimized online advertising and omni-channel marketing campaigns for major brands. I have developed unique VIP (Very Important Player) Programs and Player Lifecycle Calendars to monetize, engage and retain the users within the highest spending tier of global game titles. I have identified, grew and exponentially scaled user audiences and hit revenue goals and key metrics under tight deadlines. I work well in a variety of different environments, from small entrepreneurial start-ups to large global companies. I am a collaborative and multi-lingual team player with experience working with various internal and external departments within a company. I possess stellar verbal, written, interpersonal communication and presentation skills. SKILLS & HIGHLIGHTS • Social Media Campaign Management, Growth & Optimization • Digital Marketing & Business Development Plan Creation • Data Analysis, Insights Gathering & Visual Presentation • VIP Program Management for High-Spending Customers • Engaging Digital Content Creation & Publishing • Targeting & Monetization of Different User Demographics