Sandy McBride

Background

About Sandy McBride

With over 30 years of experience in the communications field, I've focused on developing and implementing strategies that enhance engagement and awareness. At the heart of my work is a passion for storytelling and connecting with people from all walks of life, aiming to make a meaningful difference through my efforts. Currently, I am the Director of Communications at VentureLab, where I support innovative educational initiatives that empower the next generation of diverse innovators and changemakers. My role involves promoting programs that inspire young learners to think creatively and embrace challenges, preparing them for a future where they can truly make an impact. Previously, as the Director of Communications and Programming at Idaho Public Television (Idaho PBS), I led our team in redefining how we communicate across various media. We focused on redesigning and rebranding our broadcast, print, digital, and outreach efforts. I also streamlined our workflows to enhance efficiency and improve the quality of our projects, aiming to better serve our audience and support our community. My career is driven by a commitment to use communication as a tool for education and positive change, ensuring that every project I undertake contributes to a larger goal of community service and engagement.