Sandy Rojter

Background

About Sandy Rojter

I’m a Product Research and Insigts Manager with over 15 years of experience working in the U.S. French, and Latin American markets, including Argentina, Brazil, Chile, Colombia, Mexico, and Peru. I specialize in conducting in-depth research on consumer behavior and insights, as well as managing and liaising between international teams to ensure projects and initiatives are clearly communicated to product developers, technical staff, marketing departments, executive management, and of course, the clients themselves. KEY AREAS OF EXPERTISE: • Product Marketing Strategy • Media Research & Data Analytics • Global Client Relations • Product Team Leadership • Fluently Trilingual (English, Portuguese, Spanish) • Multicultural Awareness WHO I WORK WITH: Research companies, digital media experts, regional directors, client solutions teams, and product management specialists. WHY IT WORKS: I’m at my best when I’m collaborating with cross-functional teams to bring insights in order to market products in creative and innovative ways, focusing on results. I rely on my strong analytical and communication skills to understand internal and external clients’ needs and to ensure our solutions will drive the desired results for them. WHAT MAKES ME DIFFERENT: I was born in Brazil, grew up in the U.S, and have worked for a global company leading projects and initiatives for over 6 years, which has given me substantial expertise in Latin American andEuropean markets, U.S./LATAM/EMEA cultural differences, and international consumer research. I excel at communicating with clients, product teams, technical staff and executive directors alike. I have also held multiple leadership positions which have taught me the best practices through challanges and multicultural communication in even the most diverse, fast-paced, and highly competitive environments. BEYOND THE OFFICE: I enjoy spending time with my family, reading, and travelling. WANT TO TALK? Connect with me here on LinkedIn and email me at sandyrojter@gmail.com.