Sangeetha Mohan

Background

About Sangeetha Mohan

I am an integrated brand and marketing leader with a track record of building and scaling global marketing in dynamic high-growth environments in the tech sector. We operate in 'noisy' markets, leading to the need for building a strong brand to create ‘pull’ and revenue growth that spans mid and long-term value creation. That's my space. I ensure positioning, storytelling, assets, campaigns, and channels are geared to deliver the next level of growth. I believe every brand needs to connect with a human and all humans connect to stories. In addition to marketing, and as part of the leadership team, I have also had the opportunity to make a strong contribution to business strategy and culture-building. I come from a strong background in advertising where I led strategy, creative, and media mandates across diverse consumer categories. What I do – lead Marketing teams across Brand & Positioning, Marketing Strategy, Digital & Social Media Marketing, Growth Marketing, Corporate Strategy, Thought Leadership, Media Planning, Content Marketing, and Employer Branding. I work across B2B and B2C segments in IT, SaaS, Products, and Services.