Sangeetha Vani

Background

About Sangeetha Vani

In 2025, I stepped into a new chapter with ALTYRITE – Better Living Essentials, bringing my two decades of HR leadership experience into the Home & Kitchen space. What began as a small experiment in sourcing useful everyday products has grown into a brand that now serves homes, retailers, resellers, and corporate gifting clients across India.Before ALTYRITE, I spent 20+ years partnering with CEOs and founders, building people systems, driving culture, and shaping organizations. HR taught me something simple yet powerful: people thrive when their home life is healthier, lighter, and more supported.As a working woman and mom, I deeply felt the need for practical, reliable kitchen tools that make healthy eating possible — even on the busiest days. ALTYRITE was born out of that personal need, not from manufacturing, but from curation: selecting only those products I would trust in my own home.This journey has expanded my perspective in unexpected ways — from understanding consumer habits to managing sourcing, retail partnerships, and D2C growth across ONDC (Mystore) and Mynyfy. Every step has strengthened my belief in building meaningful, everyday solutions for families like mine.One area I’m especially passionate about now is helping women create financial independence through reselling, retail partnerships, and small business opportunities. When women earn, homes transform — and I want ALTYRITE to be a part of that change.Having lived the corporate world and now the entrepreneurial one, I’m excited to collaborate, partner, and build something meaningful with people who share the same vision for better living.