Sanjay Gupta

Background

About Sanjay Gupta

As the Senior General Manager – Sales & Marketing at Ashapurna Buildcon Limited, I oversee the Sales, Marketing, CRM, and Recovery departments, driving strategic growth and operational excellence. Key Contributions & Achievements: • Project Development & Launches: Successfully conceived and spearheaded three new projects: o Ashapurna Agri Park at Nimbli o Ashapurna NRI, Phase II o Vista Suites at Jhalamand, Jodhpur o A soon-to-be-launched ‘Ashapurna Acropolis’ Greek-themed luxury apartment project at Mahapura, Jaipur • SOP: Developed and implemented structured SOPs for critical operational areas, including: o Site visits for prospective buyers o Registry and villa handover o Customer referral programs o Corporate sales strategies o Tele-calling operations o Utilization of golf carts at Ashapurna NRI for enhanced client site visits • Audit & Performance Matrices: Designed comprehensive audit matrices to ensure efficiency and quality control across multiple departments: o Digital marketing performance o Tele-calling effectiveness o Site visits and customer meetings conducted by the direct sales team o Customer care and service quality • Customer Experience & Financial Partnerships: o Entrusted with handling and resolving customer grievances to enhance satisfaction and retention. o Instrumental in onboarding PNB and securing APF for existing projects. o Established a strong liaison with HDFC Bank, which manages the majority of our home loan cases. • Industry Representation & Public Engagement: o Represent Ashapurna Buildcon at various real estate and corporate events, showcasing the brand’s vision and developments. o Frequently deliver keynote speeches and have had the privilege of being invited as a Guest of Honor at multiple industry forums. With a results-driven approach and a strong focus on innovation, customer satisfaction, and financial partnerships, I continue to drive ABL’s expansion and brand leadership in the real estate sector.