Sanjay Rahatade
Business and Marketing Consultant at Myclnq Health India
Based in Mumbai, India
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Seniority
Staff
Department
General Business & Management
Location
Mumbai
Industry
Hospitals and Health Care
Company size
3
Contact information
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s•••••••@myclnq.co
Phone
5 credits+91 ••• •••• ••••
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Background
About Sanjay Rahatade
MBA Marketing with 16 years of experience in Marketing / Brand management, across Food, Pharmaceuticals (OTC) and Cleaning & Hygiene industry. Growth-driven professional with high business acumen and proven excellence in - Brand / portfolio management, Marketing, New product development and launch, P&L management, New strategic initiatives & projects, Market research and business analysis, Developing sales and distribution Summary of experience and skills 1] Led new product development from conceptual till launch stage by working seamlessly with cross functional teams like R&D, Value Chain, Packaging, Finance, Sales, Regulatory & Legal 2] Design & implement business strategy, annual marketing plans to achieve top line & bottom-line revenue targets. Plan & execute the promotional mix for assigned brands / categories 3] Managed assigned brands, portfolios and its P&L with responsibility of growth and profitability. Successfully led growth of portfolios like Food, Personal care, Tissue products, in B2B marketplace 4] Conceptualize & lead entirely new business initiatives to generate additional revenue, targeting new geographies and customer segment 5] Initiate market research projects to study customer behavior, market trends and generate meaningful insights, find out gaps, potential business and new product opportunities 6] Valuable, on ground exposure to traditional distribution channels (distributors, wholesalers) Modern retail (Super/hypermarkets) & Modern wholesale (Cash & Carry) stores 7] Coordinate with digital marketing, creative & PR agencies for execution of marketing plans
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