Sanjog Mohanta

Background

About Sanjog Mohanta

With over a decade of dynamic experience in the field of digital marketing and advertising, I am a results-driven professional who thrives in optimizing online strategies to drive business growth. My journey began as a Project Engineer at Wipro Technologies, where I honed my technical skills. Progressing into the realm of digital marketing, I held key roles at renowned organizations. As a Senior Associate at John Keells Pvt. Ltd, I excelled in campaign optimization and was consistently recognized for my contributions. My journey continued at Intelenet Global Services as an Online Strategist, where I meticulously managed and optimized ad campaigns for SMB and LCS clients across global markets. Here, I leveraged my expertise in tools like Google Analytics, Salesforce, and AdWords Editor to drive exceptional results for clients in telecommunications, health insurance, real estate, and consumer electronics. This set the stage for my transition to Cognizant, where I assumed the role of POD Lead, managing a team of 16 Optimizers, and played a pivotal role in training and process excellence. Subsequently, my journey led me to Team Leader positions at Virtual Employee Pvt. Ltd. and PolicyBazaar, where I orchestrated cross-functional teams and devised comprehensive marketing strategies that spanned PPC, SEO, CRO, and SMO. My ability to analyze market trends and identify new channels for traffic growth was instrumental in achieving business objectives. In my current role as a Senior Account Manager at Paragon Digital Services, I have been entrusted with overseeing PPC, social media, media buying, and online branding activities. I excel in developing and implementing paid marketing strategies, analyzing website traffic, and providing actionable insights for budget allocation. I also work closely with cross-functional teams, set strategic goals, and prepare MIS reports for C-level stakeholders. Throughout my career, I have been dedicated to staying ahead of the curve by working on cutting-edge analytics tools, embracing new marketing channels, and delivering tangible results. My passion for optimizing online marketing efforts, coupled with my ability to lead and inspire teams, has been the driving force behind my professional journey. In summary, I am a seasoned digital marketing professional with a track record of optimizing online strategies, leading teams to success, and delivering measurable results. My technical acumen, strategic mindset, and commitment to excellence make me a valuable asset in the ever-evolving landscape of digital marketing.