Sankesh Varak

Background

About Sankesh Varak

A seasoned media operations and buying professional with extensive experience in leading end-to-end media strategies across traditional, digital, and outdoor channels. Expertise includes media planning, buying, reporting & analytics, automation, billing, compliance, and campaign deployment. Skilled in negotiating with agencies, managing multimillion-dollar budgets to maximize ROI, and ensuring alignment with business objectives. Known for driving operational efficiency through automation, pioneering solutions like an automated scheduler, end-to-end workflow platform, and TV automation, making the organization the first FMCG client to adopt innovations. Leadership in Reporting & Analytics provides timely, data-driven insights for campaign optimization and financial compliance. Proven success in media buying for large-scale campaigns, product launches, and high profile brand promotions. Previous experience includes strategic media planning for Hindustan Unilever Ltd. at Mindshare Fulcrum, executing cost-effective campaigns, and achieving substantial savings. Strong leadership in managing teams and fostering relationships with media agencies, vendors, and external partners to secure favorable media deals, while collaborating across marketing, creative, finance, and tech teams to ensure smooth campaign execution.