Santi Roc Castells
Director of Marketing at Cookie Information
Based in Rødovre, Denmark
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Seniority
Director
Department
Advertising & Marketing
Location
Rødovre
Industry
Information Services
Company size
40
Contact information
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s•••••••@cookieinformation.com
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Background
About Santi Roc Castells
I’m a data-driven marketing leader with a strong track record in B2B SaaS – focused on strategy, execution at scale, and building high-performing teams. I bring a T-shaped profile to the table: broad experience across the full marketing spectrum, with a background in paid media, analytics, and go-to-market strategy. Currently, I'm the Director of Marketing at Cookie Information and Piwik PRO, where I lead an international team of ~30 talented people across Europe. I’m responsible for the overall marketing strategy, positioning, budget ownership (€XM), self-service revenue stream, and the seamless execution of multi-channel campaigns across both brands. Recent work includes merging two separate marketing departments into one aligned and collaborative unit, turning around underperforming business metrics, and driving growth through both enterprise and product-led motions. I also actively explore and implement AI to improve efficiency and scale marketing operations. I thrive in complex environments, manage multiple initiatives in parallel, and take pride in creating clarity and momentum – for the business, the team, and our customers. What is Cookie Information? A leading Consent Management Platform (CMP) that helps organizations comply with privacy laws like GDPR and CCPA. What is Piwik PRO? A privacy-focused analytics suite that enables responsible data collection and activation across web and app platforms. Feel free to reach out at santi@cookieinformation.com or visit:
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