Saquib Aftab

Background

About Saquib Aftab

Senior Sales and Marketing Associate at Buyright.in (E-commerce) Aug-16 working Developed more than 10 campaigns in electronic categories by benchmarking 200+ use cases, Achieved a CTR of 4.5%(much higher than industry average of 2.5%) hence reduced CPC by more than 50% Analysed electronics market keywords through market research and keyword planner, developed exhaustive adwords campaign with more than 50+k keywords and 71+k negative keywords Achieved 20% more sales target through paid campaigns generating revenue of over INR 10 Million on B to C scale Developed partnership with key industry players on B TO B scale closing deals with more than 20 electronic retailers Developed and Managed email campaigns targeting more than 9k prospects thus generating over customers Marketing Internship at Mankind Pharmaceuticals(eight largest Pharma company) June-July 2015 Managed company’s facebook page and developed campaigns, monitored multiple ads as a part of brand building Analysed 100+ websites, 150+ newspaper to identify potential targets and approach to enhance promotion of the company’s products on a large scale thus helping in company’s market development