Sara Cedergren
Chief Operating Officer at Froda
Based in Halmstad, Sweden
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Seniority
C-Team
Department
Operations
Location
Halmstad
Industry
Financial Services
Company size
128
Contact information
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s•••••••@frodaembedded.com
Phone
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Background
About Sara Cedergren
I am a results-oriented leader with a passion for scaling businesses, driving operational excellence, and navigating complex market expansions. Over the past decade, I have played a key role in transforming Froda from a domestic lender into a fast-scaling fintech operating in nine countries, pioneering embedded lending as a new industry standard.With a strong foundation in operations, growth strategy, and regulatory compliance, I have successfully led high-performing teams and built scalable operational frameworks to support rapid expansion. My experience spans organizational development, market entry strategy, risk management, financial crime prevention (AML/TF), and partnership-driven growth.I am always eager to collaborate, innovate, and shape the products of tomorrow.
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