Sara Erickson

Background

About Sara Erickson

I am an experienced creative director and design leader with expertise in consumer-packaged goods; renowned for playing a pivotal role in re-launching the Hasbro licenses Koosh, GloFriends & Weebles with PlayMonster. Throughout my career, I am recognized for the following: • Introducing innovative design methodologies and techniques to enhance the visual impact of brand • Driving multi-million-dollar business growth through strategic direction, effective collaboration, and impactful creative design. • Equipped with keen eye for design, typography, and package/brand architecture, ultimately creating standout packaging and collateral materials that effectively articulate and reinforce brand/product positioning. • Leading and managing a team of designers, providing guidance, motivation, and constructive feedback to maintain high standards of quality and productivity. • Performing location-based photo shoots, while serving as a Brand Ambassador for multiple in-house brands and licensing partnerships.