Sara Fallahi

Background

About Sara Fallahi

Hello — I’m Sara Fallahi, a multidisciplinary designer, storyteller, and visual thinker based in the USA. My creative journey began in architecture, where I earned both my Bachelor’s and Master’s degrees in Architectural Engineering from the University of Art. For over seven years, I worked as an architectural designer, creating thoughtful, human-centered physical spaces that balanced form, function, and emotion. Motivated by a growing passion for digital experiences and the way technology shapes human interaction, I transitioned into the world of UI/UX design. I pursued a Master of Fine Arts in UI/UX Design (Human-Computer Interaction) at the College for Creative Studies, where I explored interaction design, automotive HMI systems, digital storytelling, and user-centered research. Today, I’m proud to work as an HMI UX Performance Engineer at Stellantis, where I contribute to shaping the future of in-vehicle experiences. In this role, I focus on ensuring seamless, intuitive, and emotionally engaging interactions between drivers and vehicles. Throughout my career, I’ve collaborated with a range of startups, accelerators, and enterprise companies like Stellantis, General Motors, Centrepolis Accelerator, and Moodbit. My portfolio includes projects across automotive UX, smart technologies, AI-enabled applications, and digital product ecosystems. I’m also an active competitor and contributor in the design community, with award-winning projects showcased in international exhibitions and competitions. Beyond the screen, I enjoy photography, woodworking, and creating short animated films, drawing creative inspiration from nature, culture, and human connection. I believe great design is about more than aesthetics or usability — it’s about creating experiences that make people feel understood, connected, and inspired.