Sara Flack
Head of Brand at Otorio, Now Part Of Armis
Based in Israel
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Seniority
Director
Department
Advertising & Marketing
Location
Israel
Industry
Computer and Network Security
Company size
36
Contact information
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s•••••••@otorio.com
Phone
5 credits+972 ••• •••• ••••
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Background
About Sara Flack
I am a strategic brand builder with 15 years of full-stack International marketing experience, bridging product marketing, content strategy, communications, and digital growth (SEO, ABM, PPC). My expertise spans B2B Saas Marketing, B2B2C, B2C, and D2C leading and executing high-impact marketing initiatives that drive brand awareness, demand generation, and revenue growth. At cybersecurity firm OTORIO, I led the brand strategy and demand generation, increased market awareness, and accelerated pipeline velocity. OTORIO was just acquired by Armis for $120M in March 2025. My passion? Transforming product innovation into revenue drivers. I specialize in turning complex product values into clear, compelling narratives that generate qualified leads, and promote account expansion. My soapbox? I believe a brand is not just a marketing asset—it’s a business driver. A strong, strategic brand builds trust, removes friction in the buyer’s journey, and lays the foundation for long-term success.
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