Sara Gorini
Digital Strategy & Communication Manager at Aeffe S.P.A
Based in Milan, Italy
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Seniority
Manager
Department
Other
Location
Milan
Industry
Apparel and Fashion
Company size
530
Contact information
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s•••••••@aeffe.com
Phone
5 credits+39 ••• •••• ••••
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Background
About Sara Gorini
My current role involves leading the digital communication strategy for Alberta Ferretti, Philosophy di Lorenzo Serafini, and Pollini, managing a team of four. I am responsible for overseeing the Digital Unit's budget. I manage digital projects with a global approach, ensuring they align with international brand goals. My duties include content management and creation, where I coordinate digital productions from concept (idea, moodboard, and brief) to supervising production, post-production and monitoring deadlines. I also develop marketing and communication plans and manage web marketing campaigns. I analyze data based on KPIs and optimize campaign performance to achieve the best results. I coordinate the worldwide social media calendar and monitor social media trends to adapt strategies.
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