Sara Guinto

Background

About Sara Guinto

I’m a seasoned digital marketing and social media growth strategist. I currently specialize in branding and influencer marketing campaigns across industry verticals, with an emphasis on luxury fashion and beauty brands. Notable clients include L'Oreal Global & USA, YSL, YSL NU & CeraVe. Areas of expertise: Influencer & Social Media, Client Relations, Digital Marketing Strategy, Campaign Development, Public Relations, Influencer Marketing, Content Marketing and Production, Brand Messaging, Creative Direction, Project Management, Copywriting, Data Analysis Tools used: CreatorIQ, Aspire IQ, Traackr, Tagger, Google Analytics, Capcut, Notion, Monday.com, Canva, Squarespace, Wordpress, Planoly, Facebook Business Manager (Paid Social), Photoshop, InDesign, Unfold, MailChimp, Klaviyo, Dash Social, LTK Like To Know It, Sprout Social, Buffer, Later, Retouch, Microsoft Office suite & GSuite More background: I was also a journalist for Fashion United, an online media publication. As the Los Angeles fashion editor for the company, I covered all local fashion news including PR, businesses, trade fairs, trends, press releases, fashion shows, collaborations, retailers, etc. I handled brainstorming, proofreading, topic ideation, series initiatives and network building for the role. In my spare time: I run a fashion and lifestyle blog called Love, Sara Faye at and @lovesarafaye on all socials. I also co-founded a community called Bad Babes With Books, which is a female-founded online book club for ladies who love to read. We read all kinds of books, but prefer female authors and books that empower women, you can find us at @badbabeswithbooks. When we can, we try to give back to our community through donations to organizations and charities we are passionate about. Contact me at sarafguinto@gmail.com for business inquiries.