Sara Lamb

Background

About Sara Lamb

A strategic marketing and communications professional with over 25 years of broad-based experience including 15 years in a senior management position. A strong understanding of what it takes to bring a communications campaign or marketing initiative to life – delivering against strategic objectives and engaging stakeholders along the way to ensure optimum success. Regarded as a mentor by juniors and peers alike. Well respected by creative, communication, and marketing teams. A ‘go-to’ person with a passion for excellence, teamwork, and great ideas. Areas of expertise: • Stakeholder/client relations and account/client management • Team leadership and coaching • Integrated marketing and communications planning and implementation (including creative campaigns and public engagement initiatives) for organizations in the B2C, B2B, non-profit, and government sectors- Campaign planning includes corporate, internal, partner and external audiences - Campaign implementation includes paid, earned, owned, and social media channels • Brand development including positioning and visual identity • Sponsorship program development, acquisition, and management • Event planning and management • Advertising and design • Project and budget management • Resource planning and workflow management • Market/audience research