Sara Paisner

Background

About Sara Paisner

Since 2017, I have been a business owner of a medical products distribution company including Ballet Sterile Disposable Electrolysis Needles- Business professional with ability to translate complex conceptual requirements into customer facing language. Global experience and capable of conducting business in multiple languages. Ability to partner across the business with executives, management and scientists. I am passionate about marketing complex products and services. Marketing technically complex products is an art and a science- I am an entrepreneurial marketing professional with a drive to take great products to market. I have developed marketing collateral business strategies for technology as various as software tools, electronics materials, healthcare services, consulting and LED lighting. My science background gives me a unique perspective on business development, marketing, and sales for technological products, and my ability to communicate between scientists, engineers, executives and the public allows me to help translate exciting technology into customer relevant products. My experience in project management and Stage Gate Processes to bring products from R&D to market gives me insight into the necessary processes and tools for product development and innovation which helps me create the right kind of marketing collateral to drive sales. I Focus on marketing strategy, customer acquisition, customer retention, and customer engagement by using online marketing, online customer acquisition and retention, e-commerce, web analytics, email marketing, search engine optimization, paid search, and social media. Experienced with brand positioning and integrated marketing strategy. Well versed in both traditional marketing and digital marketing strategy for nurturing leads.