Sara Sadjady

Background

About Sara Sadjady

I'm a marketing and communications leader with over a decade of experience delivering culture-first strategies across fashion, beauty, lifestyle, and entertainment. At Gymshark, I lead global Entertainment Marketing—overseeing VIP relations, influencer activations, and integrated brand storytelling that resonates across markets. My background spans both disruptive and established brands, where I’ve built and scaled functions across PR, influencer marketing, celebrity partnerships, and content. From managing high-profile talent and red carpet moments to shaping internal narratives, I bring a balance of creative instinct and strategic insight. Based in the UK with a global mindset, I’m passionate about building inclusive, high-performing teams and creating campaigns that drive genuine cultural relevance and business impact. I’m currently exploring senior opportunities in Brand, Partnerships, PR, Entertainment or Influencer Marketing—particularly with beauty, fashion, or lifestyle brands growing their global presence.