Sara Savoca

Background

About Sara Savoca

My career in Social Media Strategy began in 2019 after earning a Bachelor’s Degree in Communication Sciences from the University of Turin. Since January 2023, I have been a Social Media & Digital PR Consultant at JAKALA in Milan, where I lead the L'Oréal Italia, L’Oréal CHS and L’Oréal LATAM Values Match projects and oversee a portfolio of clients, managing their social media strategy, channels, and influencer scouting. I specialize in data-driven social media strategies, leveraging advanced tools to optimize performance. I hold certifications in Consumer Research by Brandwatch for sentiment analysis and consumer insights and Traackr Certified Professional for influencer marketing strategy and campaign measurement. Additionally, I have completed the Social Media Training by Luca La Mesa, Social Media Management by Ninja Academy, and Community Management by Meta Blueprint, further strengthening my expertise in content strategy, engagement, and community building.