Sarah Askari

Background

About Sarah Askari

With over 20 years of experience in senior leadership, sales, business development, and account management, I bring a strategic, results-driven approach to commercial growth and partnership building. As Head of Commercial at New Motion Labs, I’m proud to be part of the senior management team, redefining what’s possible in drivetrain technology. I oversee the global commercial deployment of Enduo - our patented sprocket technology that extends the life of standard roller chains by up to 3.5x, reducing downtime, cutting maintenance costs, and unlocking new levels of performance across the industrial, motorcycle, and cycling sectors. At New Motion Labs, we are guided by a commitment to engineering excellence, sustainability, and innovation. Our world-class engineers and designers are developing drivetrain solutions that deliver measurable impact for our partners and for the planet. My focus is on building trusted, long-term relationships with customers, OEMs, licensees, and test partners - working collaboratively to position New Motion Labs as the global leader in sprocket technology. Together, we’re not just driving performance forward, but also enabling more sustainable and efficient mobility solutions for the future.