Sarah Barnes

Background

About Sarah Barnes

I build modern marketing engines that accelerate growth and drive measurable business outcomes—powered by deep expertise in both go-to-market strategy and the latest in AI-enabled demand generation.With 15+ years of experience across consulting, technology, and professional services, I connect brand, content, and demand into a performance function that delivers results that matter. My work blends strategic insight with cutting-edge certifications in AI for marketing (IBM Generative AI for Growth Marketing, Semrush AI-Powered Marketer, 6Sense Next-Gen Marketing) and data analytics (Google Analytics GA4)—ensuring every decision is grounded in intelligence, automation, and measurable impact.I’ve led marketing teams that have doubled revenue, scaled global campaigns, and built high-impact partner programs across leading ecosystems—including Salesforce, Oracle, OneStream, Anaplan, and Snowflake. Whether launching joint GTM plays, optimizing MDF strategy, or aligning on QBRs and NNACV, I’ve driven ecosystem-led growth that amplifies both brand and pipeline.My metrics-obsessed and creatively data-informed approach has delivered 3x ROI in ABM programs, accelerated sales cycles through martech overhauls, and brought AI-driven personalization into executive-level engagement strategies. This approach is reinforced by leadership credentials (Northwestern University Leadership Communication for Maximum Impact) and a commitment to continuous learning in emerging technologies.Recognized as a Crain’s Notable Marketing Executive, I’m passionate about redefining what marketing can do—when it’s bold, accountable, and built for growth. Strengths: AI-Enabled Marketing | GTM Strategy | Demand Generation | Brand Positioning | ABM | Partner Marketing | Martech Optimization | Sales Enablement Partner Ecosystems: Salesforce | Oracle | OneStream | Anaplan | Snowflake | Coupa Industries: Consulting | Technology | SaaS | Professional Services | Regulated Sectors