Sarah Bini

Background

About Sarah Bini

I’m an entrepreneurial and driven digital marketing specialist with over 5 years’ success authoring blogs and web content that catalyzes significant boosts in web traffic, lead generation/lead quality, brand awareness, and business reputation. Having launched and managed my own business from scratch, I’ve gained a solid understanding of how to leverage SEO best practices and key words to drive traffic and educate customers. I have a proven record of promoting 5-star ratings (Google, Yelp, Facebook), managing content calendars, repurposing evergreen content, and elevating customer web experience. Notable accomplishments include: • Established business credibility and authoritative voice via the website blog. • Maximized impact of blog posts by applying SEO best practices and analytics research. • Devised content themes and topics based on most searched topics and FAQs. • Leveraged content marketing and blog writing strategy to boost lead quality. • Grew newly-launched business from 0 to 8 employees. My practical experience is complemented by a Bachelor of Design (BDes) from Sheridan College, and completion of the “Become an SEO Expert” course (LinkedIn Learning). I’m always happy to expand my professional network; please reach out to me here or by email at: sarahelsherbini@gmail.com Specialities: • Content Marketing Strategies • Building Online Presence & Brand Awareness • Google Analytics & AdWords • Online Client Acquisition • Content Calendar Creation & Maintenance • Web & Blog Content Creation • Optimizing Social Media Channels • Team Collaboration & Leadership