Sarah Caseley

Background

About Sarah Caseley

Sarah has extensive experience in leadership, management and marketing across industry sectors including education, media, tourism, horticulture and telecommunications. Sarah has an impressive track record of delivering results to a high standard for the organisations she has worked for. At the University of Canterbury (UC), Sarah has increased the profile of Science and has grown student numbers by 29% since 2017. At the West Coast Trades Academy, she expanded student access to the programme by 83%. Prior, Sarah launched the Stuff brand for Independent Newspapers, New Zealand’s largest news site. Key skills include: •Marketing – strategy, campaigns, research and planning •Digital strategies and content creation •Brand management •Product management and development •Relationship management •Developing and implementing communications strategies •Sponsorship and event management •Lecturing at graduate level •Staff and team management Relevant Highlights: •Creation a strong digital presence for UC Science •Creative marketing and outreach initiatives for UC Science •Increasing the West Coast Trades Academy from 90 Ministry of Education funded students in 2012 to 165 in 2014 •Launching the Stuff.co.nz brand and positioning Stuff as a top 10 web site in New Zealand •Developing and implementing business cases for online products in the UK market including their inaugural web based email service •Delivering a retention strategy for Cable & Wireless Internet.