Sarah Crane

Background

About Sarah Crane

GRAPHIC DESIGN • LOGO & BRAND • WEBSITE DESIGN • REPORTS & BOOKLETS With over 13 years experience, I have guided a multitude of clients through the branding process, helping achieve a vision that brings both a new perspective as well as functional communications. As an inherently creative person, I will bring a fresh point of view to the table. Behind the scenes, through research, brainstorming and exploration, I allow the creative perspective to lead the way - going ‘way out there’ to establish a creative direction. Once the directions are established, I bring the creative mind back to reality by filtering the concepts through the practical applications of the new brand: audience relate-ability, engagement, clear messaging, communicating a call-to-action etc. Creativity aside, Frolic is a business that I run very efficiently. I have managed client accounts that range from local businesses, not-for-profit organizations, corporate entities and government organizations. Whether dealing with a single business owner or an executive board of directors I keep the time-line, approvals, deliverables, meetings on track through planning and communications with my clients. I pre-schedule all milestones, invoices, meetings, review times and I keep the team and client on-top of changes and upcoming dates. However, we have all experienced delays arise on longer terms projects such as this and I approach all projects with the awareness that exterior influences may impact our timeliness. I pride my self on schedule recovery and can adapt throughout the process to recover the time-line to the best of my ability.