Sarah Gardner

Background

About Sarah Gardner

Leading the creative direction of an award-winning brand that is respected and has consistently been ranked at the top of its industry by Condé Nast Traveler and Travel + Leisure is something I’m proud of. I’ve been integral in successful re-brands, website overhauls, and countless campaigns. I’ve helped the company break new ground in marketing new ships and destinations. I’ve led fast-paced and productive photoshoots in Europe, the Caribbean and, repeatedly in the South Pacific. The success I’ve had in my current role is a result of a lot of hard work and a love of the subject matter. My efforts have been met with a high degree of support and confidence by my leadership who have entrusted me to run with my creative vision, and who’ve inspired me at every turn. It's been a luxury to get to know and fall in love with one experience, one product, so well—and to be able to share it with the world. Working as the in-house creative on a small team offers me the chance to fill many roles. One week may have me focused on working with the web team to build out a section of our website while simultaneously brainstorming the upcoming year’s print and digital advertising campaigns. Another week I’m sourcing and researching creative partners for a video project while fielding print bids on the new direct-mail piece I am fiending to test out. I thrive on the variety and new terrain. While staying on top of the day to day activities, I occasionally spend months planning a photoshoot, meticulously interviewing and hiring a crew, building shot lists and communicating with the staff on board the ship and vendors in the destination. I am wired to see this planning through execution, spending weeks on location art directing and producing the aforementioned photoshoot with all its carefully laid plans tossed in the air: paddle boards that didn’t arrive, an unexpected storm, or a model who neglected to make his/her flight and is in danger of missing the ship’s departure. And when the shoot is over, there is editing to be done, and assets to be tagged, managed and distributed. The finished product forms the content for the company's primary marketing campaign. I relish new opportunity and continue to grow in my career path. I look forward to meeting the challenges that lie ahead!