Sarah Gibson

Background

About Sarah Gibson

I’m a senior marketing, brand and product leader with over 20 years’ experience driving growth across complex, multi-faceted organisations in New Zealand and the UK.As Head of Brand & Content at AA New Zealand, I lead the Masterbrand strategy for one of the country’s most trusted brands. Sitting within the senior leadership team, I hold accountability across brand strategy, product and membership growth, content and channel performance, and brand governance across joint ventures.I operate at the intersection of brand equity and commercial performance, ensuring positioning, product strategy, customer experience and channel execution work together to drive measurable growth.Previously, I worked across both client-side and agency environments in the UK and NZ, including NBCUniversal (UK), Brothers & Sisters (UK) and Saatchi & Saatchi (NZ), developing integrated brand and marketing strategies for global and local brands.