Sarah Goffeney

Background

About Sarah Goffeney

A blend of creativity and analytical precision, I am a self-motivated, adaptable, and efficient marketing professional with an unwavering passion for success, committed to continuous learning & growth. As a proven leader, I guide cross-functional teams in developing strategic concepts & ensuring flawless execution. This approach has resulted in a track record of results-driven, award-winning integrated marketing campaigns. My fast-paced 17+ yr. agency career spans various disciplines including shopper/commerce, brand, product, event & promotional marketing. My portfolio of work includes- DIGITAL MEDIA: paid & earned media, retail media networks, digital & social, influencer PR & partnerships, app development, web & microsite development, content management, blogs, advertorials - GRASSROOTS EVENTS: Immersive consumer experiences, retail events, nation-wide sampling tours, festival sponsorships, community events - PROMOTIONAL & CUSTOMER RETENTION: Sweepstakes, couponing, loyalty programs, sponsorships & negotiations, SMS, Email - PRODUCT LAUNCHES: GTM plans, PR kits, permanent & temporary merchandising displays, packaging, printed collateral, on-pack promotions, IRC's, point of sale materials, training materials, internal sales incentive programs - EVENT PLANNING & EXECUTION: Trade shows & Expos, Executive Meetings, Corporate Events, Off-site Planning Sessions, Large Consumer Events, Small Community Events, Pro-bono & Charitable efforts - 360 COMPREHENSIVE PLANS: presentation decks for sell-in, market research, competitive analysis, post-program reporting When I'm not at work, I can be found chasing my two incredible daughters & sweet pup, Arnie, through the park, browsing through crates at local record shops, designing & decorating for a friend's party, feeding "Barbara"(my sourdough starter!), teaching myself a new photoshop skill or attempting to take (another) lesson from my golf professional husband.