Sarah Herbert

Background

About Sarah Herbert

I’m a mission-driven communications professional passionate about using creative strategy and storytelling to drive meaningful engagement and support worthy causes. With 8+ years of experience in education, nonprofit, and community-based organizations, I specialize in crafting compelling narratives, designing visually impactful content, and building authentic connections with donors and audiences alike. Currently, I serve as the Assistant Director of Development & Alumni Relations at Trinity Episcopal School, where I’ve led multi-channel fundraising campaigns, increased alumni engagement, and executed events that connect people to purpose. My background also includes work in advancement communications at St. Joseph’s Villa and marketing strategy at Richmond Volleyball Club, where I blended data-informed tactics with human-centered messaging. Whether I'm designing a Giving Day campaign, creating a donor impact story, or crafting the right message for the right audience, my goal is always the same: to move people—from awareness to action to long-term support. Skills: Strategic communications, email marketing, donor stewardship, Adobe Creative Suite, Canva, Mailchimp, Raiser’s Edge, campaign strategy, digital design, CRM management, social media, storytelling, and event promotion. Let’s connect if you share a love for philanthropy, education, design, or creative communications work that makes a difference!