Sarah-Jane Bailey

Background

About Sarah-Jane Bailey

I’m a product leader and fraud prevention specialist, passionate about building proactive, scalable solutions to keep e-commerce safe and trustworthy. At TikTok Shop, I lead the charge in protecting our platform from fraud risks while driving strategies that support business growth and seller success. I specialize in designing and deploying innovative risk detection systems, utilizing machine learning models, dynamic seller assessments, and trust signals to mitigate risks before they occur.My approach is rooted in creating balanced solutions—empowering genuine sellers while effectively curbing malicious behavior. Whether it's designing robust identity verification systems, enforcing seller lifecycle risk controls, or building dynamic monitoring tools, I thrive in the challenge of protecting platforms at scale.Outside of work, I’m a proud mom of three boys and an adventure seeker who loves climbing, diving, and exploring the world. Balancing life as a working mother in tech has given me a unique perspective on resilience, adaptability, and creative problem-solving.I bring energy, strategic vision, and a "take names and kick ass" mentality to every challenge I tackle. Let’s connect if you’re passionate about advancing e-commerce integrity or want to collaborate on risk management innovations!