Sarah Knapp

Background

About Sarah Knapp

While working for a small, woman-owned business for three years as their digital marketing manager, some invaluable skills learned were team collaboration, communication, and flexibility. Experience was gained in planning, creating, and executing social media and email marketing campaigns. Throughout the time spent in this role, the company saw a noticeable increase in lead generation. Another role was brand reputation and e-commerce manager, who monitored all public facing content, including SEO, as well as managed their e-store. Recently, a completed project was re-designing the companies’ entire website. This project significantly increased their SEO while decreasing the bounce rate of website visitors. My role included being part of the team that tracks analytics for the website, social media, and email marketing to ensure optimal performance. Being in charge of the company’s content marketing was a personal favorite. It was a pleasure to work with software that allowed for the design of everything from company stickers to shirts to logos and more. Alongside working as digital marketing manager, additional responsibilities included shipping logistics manager, which provided firsthand experience with CRM software (such as SugarCRM and Odoo).