Sarah McCarthy

Background

About Sarah McCarthy

Crafting compelling narratives and driving strategic communications for large multi-tiered organisations is my expertise. With a background in PR and a passion for integrated Marcomms, I thrive on collaborating with talented individuals and teams, and shaping captivating stories. Deep sector expertise: I bring almost 20 years’ knowledge and experience in the infrastructure, services and engineering industries. Brand specialist: From brand strategy and identity, to reputation management and rebranding, I love building and elevating brands. Internal communications champion: I take pride in developing engaging content, driving internal engagement programs, and ensuring effective leadership communications, fostering great employee experience. Digital & social media: From crafting content strategies, managing digital and social media platforms, analysing data to optimise results, or rebuilding platforms - maximising external and internal digital platforms plays a key role in my comms wheelhouse. Media relations & crisis management: With an early career in PR, I’m experienced in handling challenging situations and protecting brand reputation. Relationship builder & results-oriented: I am known for my ability to forge strong connections and delivering exceptional outcomes. Whether leading high-performing teams or working hands-on in the detail, I am dedicated to achieving success. Advocate for sustainability & diversity: I’m passionate about fostering sustainable and diverse organisations, driving positive change within the industry and our communities.