Sarah Plewe

Background

About Sarah Plewe

Curiosity about what makes humans tick has driven me to study psychology. Observing people, understanding their motivations and how those manifest in behavior is what l learned – and it’s now the unique perspective I bring to my work in UX. Because products, services and interfaces can be extremely beautiful, interesting, innovative – and absolutely useless, if the user doesn't want to, know how to, or love to use them. The intersection of digital, physical and human is where I want to be to create experiences that go beyond satisfaction to delight.What other people may see as chaos or ambiguity I see as opportunity and a welcome challenge that I strive to uncover and solve. I bring structure into chaos by asking the right questions and iterating on product and process. I very much enjoy this exciting journey of creating innovative products and unique experiences.