Sarah Plummer

Background

About Sarah Plummer

I am a successful marketing professional and proven leader from start to finish. I excel in developing strategic marketing campaigns and managing their execution. With a background of formal training in the arts, I have a keen eye for design aesthetics and bring a creative and detail oriented skill set to my marketing management role. I am motivated and resourceful, adapting well to changing environments and new applications. I place a high value on building relationships both internal and external to my organization. I have experience negotiating and implementing agreements with external agencies along with nurturing those relationships to create value and opportunities for growth. I am an experienced manager of teams and projects which include both inbound and outbound marketing campaigns and product development. Marketing Competencies- Digital marketing strategy: SEM, SEO, PPC - Marketing campaign development, management, tracking and ROI analysis - CRM implementation and management (HubSpot)- Website design and content creation - Website management and data tracking: Google Analytics - Social Media marketing - Graphic design: Adobe Creative Suite - Event and trade show planning - Lead generation and nurturing - Presentations: written reports, in-person and digital presentations - Product development: Stagegate process - Project management - Employee management and development