Sarah Schaeffer

Background

About Sarah Schaeffer

I am an accomplished hands-on producer, strategic brand builder and cross-platform marketer with agency and client-side experience and deep expertise bringing creative campaigns to life that drive exposure and engagement for high-profile product brands, streaming/television properties, and theatrical film releases. These days, I oversee production, 360 campaign development, and integration with out of home and digital platforms for streaming and television clients at entertainment-focused creative agency, Arsonal Design. Over the last six years, I’ve played a key role in the delivery of numerous high-profile campaigns for ABC, Amazon Prime Video, Bravo, Facebook, FOX, HBO, HULU, Netflix, and Showtime, among others. Previously, I held project management roles for award-winning creative agencies, Eclipse Advertising and And Company. As Marketing Coordinator at Guthy | Renker, I focused on the CPG giant’s Proactiv Solutions brand across all channels, including online, print, inserts, and direct mail. I began my career as an in-house International Marketing Coordinator for NBC Universal — providing international marketing support for the network’s original programming on E! Entertainment, The Style Network, G4, Versus, and The Golf Channel. The bottom line — I am passionate about impacting innovative organizations and agencies — developing campaigns that maximize growth while captivating and activating consumers. I bring an enthusiastic service, solution, and process-oriented approach utilizing critical thinking and direct communication to develop and maintain strong relationships while identifying and solving creative challenges. AREAS OF EXPERTISE: • Project Leadership — Budgeting, Scheduling, Resource Planning & Creative Ideation • Entertainment Marketing & Integrated / 360 Advertising Campaign Development • Entertainment Design Management • Cross-Functional Team Leadership, Client Relationship Management & Vendor Relations