Sarah Shell

Background

About Sarah Shell

Dr. Sarah Shell is the co-founder of Geddy’s Mom, a child safety product brand established in 2021. Shell graduated with honors in Science from McGill University, earned her Design degree from Parsons School of Design, and her Doctor of Dental Surgery from Western University. Sarah's journey into entrepreneurship stemmed from her experience in dentistry studying cases of electrical injuries to children. When her son had a close call, she put her design background to work creating a new type of baby safety product to mitigate this hazard. Through ongoing research and innovation led by Sarah, Geddy’s Mom has earned awards and support from reputable leaders in safety. The brand has evolved into a trusted resource for modern-day home baby-proofing. Sarah's dedication to childhood injury prevention and advocacy continues to drive the brand's mission to create a safer environment for families, pushing boundaries and redefining standards of child safety. Geddy’s Mom is the winner of the 2023 JPMA Innovation Award in Safety and the 2022 JPMA Core Values award. Sarah is a member of JPMA and ASTM International. Sarah carries out the majority of research that goes hand in hand with our product development. From government databases, communication with the CPSC and the as well as hands on pro-bono pediatric dentistry and case studies, our safety products target proven gaps in baby proofing. 442 McAdam Established in 2008, Sarah Shell is the founder and designer for the popular Toronto-based collection of handbags, 442 McAdam. These bags have been on the shoulders of celebrities and featured in fashion magazines. Most recently, Sarah has been the feature in national news media. Learn about it online at