Sarah Simpson

Background

About Sarah Simpson

Marketing Senior Manager at AAB, the tech-enabled business critical services group. I lead the firm’s marketing team and am responsible for providing in-house marketing expertise across all service lines and entities of the AAB Group, ensuring accurate and timely delivery of marketing initiatives and activities in line with various internal and external requirements. This highly diverse role covers marketing strategy, brand and budget management, all media activity (including PR), online marketing management, recruitment marketing and internal communication, liaising with the team internally and with external suppliers. I also have an active role within the Business Development Team of the firm as both functions work in collaboration to support the firm’s numerous growth initiatives.