Sarah Sullivan

Background

About Sarah Sullivan

Creative Director and design leader with 20+ years of experience across fashion and consumer brands. I built my career in the apparel industry, including as an early hire at LIVELY, where I helped shape the brand’s identity and design aesthetic from the ground up, gaining hands-on experience across product, marketing, and brand building in a startup environment.Prior to that, I spent over a decade at Aerie and American Eagle Outfitters, developing a strong foundation in design, merchandising, and consumer insight across both large-scale and high-growth organizations.Today, I lead creative in the beverage industry, bringing a fashion-informed, design-led approach to brand building. I oversee all creative across packaging and seasonal can concepts, merchandise, campaigns, photoshoots and gifting, building a cohesive, lifestyle-driven brand that extends beyond the product.I’m passionate about fostering collaborative, inclusive teams and creating environments where creativity thrives—resulting in thoughtful, differentiated brands that resonate with consumers.