Sarah van Winkle

Background

About Sarah van Winkle

I’m a seasoned transformation leader with over 20 years of experience driving operational excellence, customer experience innovation, and cross-functional change across travel, tech, and service industries. Currently Director of Process Engineering at Expedia Group, I lead enterprise-wide initiatives that improve efficiency, unlock new revenue opportunities, and deliver lasting value. My background spans operations, marketing, sales, and business intelligence, giving me a uniquely well-rounded perspective on how to align strategy with execution. A certified Lean Six Sigma Black Belt, I specialise in building scalable systems, leading high-performing teams, and managing complex change. I’m passionate about making work better, whether that’s by solving tough problems, improving the customer journey, or helping teams work smarter across functions. Core strengths: change management, CX strategy, process optimization, stakeholder alignment, team development, marketing enablement, and data-driven decision-making. Always open to connecting with others who are passionate about transformation, leadership, and creating real impact.